Will the removal of informational elements negatively impact the search results page of a clinical decision support tool?
Building a global healthcare research tool: Is Lean UX’s build-measure-learn paradigm the right choice to get us there?
Shopping Bag UX (freelance): Quick wins to improve usability and increase conversion rates of the ‘Shopping Bag’ page for an e-commerce company.
Research shows that usage metrics take a dive as interaction costs increase. Keeping this ‘cost / payback paradigm’ in mind when designing your UI is critically important…
Users usually recognise that a magnifying-glass icon indicates a search tool, even when it has no label. Unfortunately, showing only the icon makes search more difficult to find.
Is adding extra interactions a UX anti-pattern? Can additional interaction cost ever be a good idea? Is it counterintuitive to good UX to add interactions when we generally try to make tasks more efficient?
Designing for a niche market: Building loyalty & trust through UI/UX Design for new mums (and the things that you learn as a freelance UX/UI designer!)
The beauty of using Lean UX principles and A/B testing is that it allows us to make decisions that are based on real behavioural data rather than presumed knowledge about our users.
With every design decision we make, our digital creations serve to include or exclude large numbers of people. Designing for accessibility and inclusion acknowledges the diverse needs of users.
An ideation challenge: Rethinking Barclays Cycle Hire Scheme and the UX Design & Research of a new App.
I enjoyed a great contract role working for QVC Worked as part of their Design Team. I liked it so much I went back for more!
I enjoyed a great contract role with John Lewis where I was responsible for UI design and front-end development and implementation. This role demanded the strict adherence to brand guidelines and a level of design and artwork of the highest standard.