The Barclays Cycle Hire scheme was started in the summer of 2010 as London’s public cycle hire system. Although the scheme has been widely used by Londoners and visitors, there have been some problems and limitations with the scheme.

// UX / UI Design assets for a new London CycleSwap App //

Through a service design analysis and framework, an opportunity was identified to redesign a specific service touchpoint of the cycle hire scheme service to extend the service for Londoners and visitors alike… – (more to follow soon!)

POUR Accessibility - A Case Study
UI Design & Development at QVC (x2!)

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