An exciting FinTech opportunity to externalise an internal data-enriched, compliance-centric, affiliate marketing tool? There’s an MVP for that!
Will the removal of informational elements negatively impact the search results page of a clinical decision support tool?
Recent research suggests that we are incredibly bad at taking differences in competence into account when making group decisions. Is acknowledgement of this cognitive bias a cure for digital ‘bikeshedding’? Perhaps…
Should our prototyping endeavours become more ‘evolutionary’? In theory, yes – less waste, more efficiencies – but can this approach work in practice? Can a UX/UI Designer/Dev hybrid make it happen?
Building a global healthcare research tool: Is Lean UX’s build-measure-learn paradigm the right choice to get us there?
Shopping Bag UX (freelance): Quick wins to improve usability and increase conversion rates of the ‘Shopping Bag’ page for an e-commerce company.
Research shows that usage metrics take a dive as interaction costs increase. Keeping this ‘cost / payback paradigm’ in mind when designing your UI is critically important…
Users usually recognise that a magnifying-glass icon indicates a search tool, even when it has no label. Unfortunately, showing only the icon makes search more difficult to find.
Is adding extra interactions a UX anti-pattern? Can additional interaction cost ever be a good idea? Is it counterintuitive to good UX to add interactions when we generally try to make tasks more efficient?
Designing for a niche market: Building loyalty & trust through UI/UX Design for new mums (and the things that you learn as a freelance UX/UI designer!)
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Yes. Design can be an agile anti-pattern, a sprint blocker. But that’s not the fault of the front end guys – it’s the handover, stupid! Right?!