Should our prototyping endeavours become more ‘evolutionary’? In theory, yes – less waste, more efficiencies – but can this approach work in practice? Can a UX/UI Designer/Dev hybrid make it happen?
Building an global healthcare research tool: Is Lean UX’s build-measure-learn paradigm the right choice to get us there?
Shopping Bag UX (freelance): Quick wins to improve usability and increase conversion rates of the ‘Shopping Bag’ page for an e-commerce company.
Designing for a niche market: Building loyalty & trust through UI/UX Design for new mums (and the things that you learn as a freelance UX/UI designer!)
Is it time to question Apple’s position as design leaders and shine a light on their design philosophy? “Apple is destroying design. Worse, it is revitalizing the old belief that design is only about making things look pretty. No, not so!” … so said Norman and Tog. Wow!
An ideation challenge: Rethinking Barclays Cycle Hire Scheme and the UX Design & Research of a new App.
This usability study of the Transport for London’s website at www.tfl.gov.uk was conducted to address the goals and concerns of TfL in the run up to the Olympic Games in the summer of 2012.